SINCERE VIDEO SHOOT
Posted by Jen on 23.04.2008, 16:12
Sincere first made a name for himself in the UK hip-hop game by featuring on a track with underground legend Skinnyman. The North Londoner has since established himself fully by performances at top London venue Cargo, as well as being a regular at Kung Fu, the most successful rap showcase in London. The 21 year old is also the co-founder of independant record label Young Entrepreneurs Entertainment.
The rapper behind the hit ‘That’s not Gangster’ and last years mix tape movie extravaganza ‘So Sincere‘, returns with a stupidly infectious single ‘Once Upon A Time’ featuring rising starlet and Atlantic’s latest signing Natty.
If you’re a radio listener you’ve probably heard this ska soaked summer bubbler being bumped on all the major networks, but Saturday 19th April saw the creation of the video for the track and first single from his hotly tipped forthcoming full length.
Sincere and Natty - hot off his debut performance for the Jools Holland Show - where also joined on the day by the cream of British talent Wretch32, Chipmunk, his cousin Scorcher, Bashy and fellow entrepreneur Mark Henry.
The video, directed by Ben Peters, should be hitting all major TV channels in the next couple of weeks. Look out for the single which will be available to download from all your major online retailers by mid June.
